Failsforce: A Freshworks Masterstroke

I still remember the surprise and excitement I felt when I read an article about how Freshworks captured the attention of its competitor’s customers through the bold and daring initiative, #Failsforce. It was around 2018 I think, while studying 3rd year of my engineering.

They flew an air balloon with the #Failsforce, cleverly depicting how bloated Salesforce had become and how frustrated some of its customers were.

But the truly daring aspect was doing this at Salesforce’s own conference, Dreamforce. That’s what makes it such a masterstroke.

While I’ve read about many captivating marketing campaigns, #Failsforce always pops into my mind whenever I think about marketing because it exemplifies the power of guerrilla marketing.

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